Girl in white smoke

In the chaos of AI,
clarity is currency.

And the overlooked often becomes the unstoppable.

If there was

ever a time to

have a guide,

it’s now.

Our Mission

Built for the Bold Few.

Alpha Synapse was built to serve the overlooked: rock-solid companies stuck in stagnant sectors, often left behind by innovation. We’re not here for the hype. We’re here for the few visionaries who see the opportunity hiding inside legacy. Our team is handpicked elite operators in AI, data, and business logic with the technology scars and wins to prove it. Partnerships are in place. Announcements will come when the time is right.

What you integrate today defines what you dominate tomorrow.
Shaped only by purpose.

Emergence Imminent

Project Zero mentality

We take a long-term, iterative approach. We build in secret. We win in plain sight. This is our response to a rare challenge: more clients than we can comfortably onboard and a refusal to sacrifice quality. We believe in doing things right, and selling only what we can stand behind. Agile in delivery, relentless in refinement. Grounded in the belief that helping everyone helps no one. For now, were focused on those already inside. When we open up, itll be to the few who share our mission: bold innovators driving change in industries the world forgot.
What are the initial services?

We’re not here to inspire imitation or join the conversation. We’re built to take over. Defining a new category means staying quiet while we rewrite the rules.

What clients are we accepting?

We’re not. We’ve carefully selected a small, aligned group and closed the door — for now. Our proof-of-concepts are underway, and we’re focused on building, not broadcasting. Join our waitlist and we will get back to you soon.

When will we launch a blog?

This group is done being content creators. Whether it is on social media or blogs.

Why we have a waitlist?

Because we’re not for everyone. We’re building with a select few who match our pace, trust our process, and operate without friction. In a world changing this fast, alignment isn’t a luxury — it’s the only way anything gets done right.

What are the initial services?

We’re not here to inspire imitation or join the conversation. We’re built to take over. Defining a new category means staying quiet while we rewrite the rules.

What clients are we accepting?

We’re not. We’ve carefully selected a small, aligned group and closed the door — for now. Our proof-of-concepts are underway, and we’re focused on building, not broadcasting. Join our waitlist and we will get back to you soon.

When will we launch a blog?

This group is done being content creators. Whether it is on social media or blogs.

Why we have a waitlist?

Because we’re not for everyone. We’re building with a select few who match our pace, trust our process, and operate without friction. In a world changing this fast, alignment isn’t a luxury — it’s the only way anything gets done right.

Team working at the table in well lit office
Have your cake and eat it too.

Be bold. Break the rules. Enjoy the rewards.

Transforming the digital journey into an automotive masterpiece

Automotive Website Revamp
Branding
Web Design
Framer Development
UI/UX
Modern concept car stands in the driveway

Velocity Motors

Transforming the digital journey into an automotive masterpiece
A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.
Client
Velocity Motors Group
Released
October 14, 2024
Oct 14, 2024
Timeframe
2 months
Project Type
Automotive Website Revamp
Technology
Next.js Three.js WebGL Prismic CMS Framer Motion
Velocity Motors

Overview

We envisioned a platform that would do more than showcase vehicles – it would create an immersive digital environment where customers could experience the emotional appeal of luxury cars through their screens. The solution needed to blend sophisticated design with practical functionality, making the path from inspiration to test drive booking seamless.
Velocity Motors, representing 12 luxury car brands across Northern Italy, needed a digital presence that matched their exceptional showroom experience. Their existing platform was creating friction in the customer journey, failing to capture the essence of luxury automotive retail in the digital space.
Velocity Motors

The Challenge

The existing website was driving potential customers away, with a staggering 60% abandonment rate during vehicle configurations. The fragmented booking system across different dealership locations created confusion, while the mobile experience failed to serve the 70% of users accessing the site on their phones.
The platform struggled to effectively communicate the premium nature of their vehicles, with limited feature showcase capabilities and disconnected inventory systems. This technical limitation was more than an inconvenience – it was actively undermining the brand's luxury positioning and losing potential sales opportunities.
Velocity Motors

The Solution

We developed a state-of-the-art platform featuring real-time 3D vehicle configurations and cinematic presentations. The new system integrates live inventory across all locations, while our unified booking system streamlines the journey from online exploration to showroom visit.

Next.js Three.js WebGL Prismic CMS Framer Motion

The user experience was crafted to mirror the sophistication of a luxury showroom. We introduced dynamic vehicle presentations with authentic engine sounds, interactive feature exploration, and a seamless transition between browsing and booking. The mobile experience was completely reimagined, ensuring the same level of luxury translates to smaller screens.

Velocity Motors

Velocity Motors

Performance Results

The new platform has transformed how Velocity Motors connects with their clientele. The immersive digital experience has not only increased engagement but has also significantly shortened the path to purchase, with more qualified leads reaching the showroom floor.
Modern concept car stands in the driveway
Modern concept car stands in the driveway
Modern concept car stands in the driveway
Engagement
Engagement

Increase in test drive bookings

100%
100%
100%
Efficiency
Efficiency

Reduction in sales cycle

10%
10%
10%
Conversion
Conversion

Increase in qualified leads

10%
10%
10%

The success extends beyond metrics, marking a fundamental shift in how luxury vehicles are presented and sold online. The platform has become a benchmark in automotive digital retail, proving that sophisticated technology can enhance rather than replace the traditional luxury car buying experience.

Velocity Motors

Final thoughts

The new Velocity Motors platform demonstrates how thoughtful digital design can enhance the luxury automotive experience. By combining cutting-edge technology with intuitive user experience, we've created a digital environment that complements the showroom experience while setting new standards for automotive e-commerce.

Velocity Motors

Credits

Credits

Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
Project Lead
Creative Director
UI Designer
Lead Developer

Velocity Motors

Credits

Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
Project Lead
Creative Director
UI Designer
Lead Developer
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